Selling part 2 - Upselling and cross selling

With Christmas fast approaching, I thought it might be useful to have a look at some “Upselling” via Monthly and seasonal offers. You may not need these ideas just now, if you are already at capacity for December. In which case – perhaps consider them for January when appointments are more available.

A “monthly special” offer is a good way to promote certain products or treatments. You could promote this in your salon, on your website or social media or via an email newsletter. We talk about email newsletters later on in this blog.

But first - Plan carefully

To get maximum benefit from adding to your treatment menu, start at the beginning and think carefully about what is most likely to work. Succinctly put by Professional Beauty “First you need to understand when there is downtime in the diary that needs filling and what your most popular treatments are. Then look at relevant treatments that link to those best sellers” This is really important at Christmas time – if you want a bumper Christmas, rather than being happy with the way things are.  Make sure that you will have the capacity in the salon first.  

Seasonal offers can help promotions and advertising to stand out from competitors. When it comes to big holidays, like Christmas, you can use them as an excuse to upsell your products and treatments. For example, offer a Mother and Daughter treatment as a Christmas or Mother’s Day gift. Vouchers work well as Christmas presents.

And of, course, ALWAYS, book your client in for their next appointment when the treatment finishes.  

Here’s some ideas to upsell and cross sell which will benefit your client and help your salon revenue

* If a client books a Facial Don't forget - She might like Additional skincare items, package offers  - Aftercare for home

* Use LED therapy and an Indian Head massage to turn a Facial into a luxury Facial

* Offer the discount on Course of 6 on Chemical peel, Micro needling, Waxing, Depilated legs and offer Body lotions, self-tanning, Products that slow down hair growth & prevent ingrowing hairs or Laser treatment

* When a client books Eyebrow reshaping - we can offer products to Enhance eyebrows, Eyebrow tint: Set of eye Lashes, Cosmetic products for eyebrows

* If a client has a Body wrap - Loose inches off their abdomen, book a Course of 6 and you can sell - Body cosmetic products and even Cavitation (non invasive liposuction if you have the equipment.

* Micro-dermabrasion, when your client choose this to reverse aging, what about offering home care - Skincare items, or a full course of 6. You could even compliment with radio frequency (if you have the equipment and turn your treatment into luxury.

* Lets not forget Gel nails. Lots of opportunity here- You could offer pedicures and matching lipsticks, hand creams, homecare maintenance, Nail enhancement products, nail polish, cuticle care. So many exciting offers.

* And finally, if you client books a Body massage you can upsell to Body relaxation, Hot stone massage offer Relaxation oils and bath Products Spa treatments and packages

* And put all the offers into vouchers, or pretty baskets for our festive season

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